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    <loc>https://www.thebabyexperience.co.uk/about</loc>
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    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1583316291179-5YI7EJDTVIPY1C4Z6KC4/Sarah_Lou_IMG_8693.jpeg</image:loc>
      <image:title>About Sarah and Lou</image:title>
      <image:caption>Lou and Sarah</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1602003977670-OFWFQJLX4GCBUAUJ3S8G/image+4.jpg</image:loc>
      <image:title>About Sarah and Lou - Lou Toosey</image:title>
      <image:caption>Co-founder &amp; CEO The Baby Experience Ltd, NCT Breastfeeding Counsellor, Holistic Sleep Coach, NCT antenatal teacher and NCT trained birth and postnatal doula, Baby Massage Teacher IAIMS &amp; Peter Walker Developmental Massage</image:caption>
    </image:image>
    <image:image>
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      <image:title>About Sarah and Lou - Sarah Johnson</image:title>
      <image:caption>Co-founder &amp; CEO The Baby Experience Ltd, NCT breastfeeding counsellor, Holistic Sleep Coach, Wise Hippo hypnobirthing practitioner, recognised birth and postnatal doula (Doula UK, Nurturing Birth) and NCT antenatal teacher</image:caption>
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    <loc>https://www.thebabyexperience.co.uk/contact</loc>
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    <lastmod>2024-09-02</lastmod>
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  <url>
    <loc>https://www.thebabyexperience.co.uk/terms-conditions</loc>
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    <lastmod>2023-05-15</lastmod>
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    <loc>https://www.thebabyexperience.co.uk/lou-toosey-doula-service</loc>
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    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1583432513756-58BQAH1AX2A6GBBG2D9F/LouToosey_0271.CR2.jpg</image:loc>
      <image:title>Lou Toosey - Doula Service</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1584028538158-844YUVUEJL5A6164UTYF/IMG_0174.CR2.jpg</image:loc>
      <image:title>Lou Toosey - Doula Service - Parents comments…</image:title>
      <image:caption>“Lou Toosey is exactly the person you want with you when giving birth. Brilliantly knowledgeable, warm, funny and so reassuring. Fundamentally though, she empowers - finding ways to inspire you to trust yourself and find the best birth in the situation you're given. I found myself giving birth just four weeks after my Mum died - I felt raw and insecure but Lou helped me, with her real kindness and great advice, to focus and still have the birth I wanted. I will always be hugely grateful” — Amber &amp; baby Ella</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1584476775958-W597MVZR3JTMSE3NQEZN/lou+and+clara+doula.jpeg</image:loc>
      <image:title>Lou Toosey - Doula Service</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1584477987747-ZMD7KGJ410G1UTLR9N1Z/PHOTO-2020-01-31-15-31-52.jpg</image:loc>
      <image:title>Lou Toosey - Doula Service</image:title>
      <image:caption>“I had hoped to have a home birth for my second baby after having a less than positive experience ending in an emergency c-section for my first. Lou became our doula from 3 months into my pregnancy. She was so incredibly nurturing and consistent throughout the whole pregnancy. During my very very long labour Lou gave me such strength and had such belief in me I genuinely could not have continued at times without her. I will be forever grateful to Lou for helping me to have the birth that I had so hoped to have, the birth that helped heal all sorts of trauma that I had carried with me from my first birth. Lou has such extensive and incredible knowledge surrounding birth, babies, family and has been such a pillar of strength or my family”. Jess &amp; baby Jago</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/a3734dac-d715-4b85-9896-900ffa45380c/lou+baby.jpg</image:loc>
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      <image:title>Lou Toosey - Doula Service</image:title>
      <image:caption>“Following the experience of giving birth to our first child, we wanted the additional support and guidance of a doula for our second baby. It was important for our doula to be a part of the family if we were to share our journey. Our first meeting with Lou was like meeting an old friend. She put us at ease and made us feel comfortable in considering her for a role at such a crucial life event, the birth of our baby. Dad was initially unconvinced but open to the idea, and was fully on board after meeting Lou! During her visits Lou played with our three year old son, gave him small gifts and took effort to bring him into the process. We believe this helped our son bond with the baby and contributed to him having the great, loving sibling relationship he has now with his baby sister. Lou asked us both to fill out separate questionnaires to better get to know us and our motivations. This was really informative for us as a couple to hear the answers to questions we had never thought about before, and the elephants in the room that we had tried to avoid, and helped us align on what was important.  Lou has wide-ranging and up-to-date knowledge on all things birth and baby related. It was great to have her introduce us to new techniques and approaches and she was equally open minded in terms of respecting and championing our birth preferences and philosophy.  The birth itself happened much faster than we expected and Lou was flexible and accommodating, taking on the role we needed her to at the time. We used hypnobirthing techniques and had the birth outcomes we wanted. It was peaceful, without pain-relief and I can honestly say there was a moment when baby's head was being born where I felt nothing but joy, euphoria and exhilaration.  Postnatally, I really looked forward to seeing Lou and having her care, love and support. I was experiencing low moods and was worried about having post natal depression (as I did following my son's birth). Lou was an anchor and her advice helped me to be self-aware and to better manage my thoughts and feelings. Her expertise in baby massage was particularly helpful given our baby suffered from colic and her kit also came in handy (e.g. postnatal cushion - I wouldn't have considered hiring it without Lou but it was so very useful). Lou's impact still resonates in our day-to-day life as a family. Our son still loves to read the books that would prepare him for being a big brother, baby has been breastfed beyond 1 year, mum uses her Rescue Remedy every night and dad still follows Lou's advice on '10 minutes in the hour' of dedicated playtime for our son, so that he doesn't feel left out and gets the attention he needs.  Looking back the whole experience seems magical. We cannot thank Lou enough for her role in our baby's birth and will remember forever her kindness and wisdom”. Jack and Pippa, Henry and Norah</image:caption>
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  <url>
    <loc>https://www.thebabyexperience.co.uk/sarah-johnson-doula-service</loc>
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    <lastmod>2025-06-10</lastmod>
    <image:image>
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      <image:title>Sarah Johnson - Doula Service</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1583501420693-B4UE7MSHN8RINTPWZ3JO/Screen%2BShot%2B2020-03-06%2Bat%2B13.28.40.jpg</image:loc>
      <image:title>Sarah Johnson - Doula Service</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1583502013532-3UU6HIID68P90OLVBKE4/Doula_Brother%2BKissing%2BBaby_.jpg</image:loc>
      <image:title>Sarah Johnson - Doula Service</image:title>
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    <image:image>
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      <image:title>Sarah Johnson - Doula Service</image:title>
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  <url>
    <loc>https://www.thebabyexperience.co.uk/faqs</loc>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>FAQs</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1593005021139-HAVD1ZZT98Q4V97J6KKH/8e4a3b39-5847-4c80-84f9-41b78921e47e.jpg</image:loc>
      <image:title>FAQs</image:title>
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      <image:title>FAQs</image:title>
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  <url>
    <loc>https://www.thebabyexperience.co.uk/media</loc>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>media</image:title>
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      <image:title>media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1644255473108-U4WH9K7SASESF65B3Y5S/Screenshot+2022-02-07+at+17.35.00.png</image:loc>
      <image:title>media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1644255630971-T8J4SCY50TNMMQYST3IO/Screenshot+2022-02-07+at+17.40.16.png</image:loc>
      <image:title>media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1644255941707-376GJCHJB2K4BMVS0UPO/Screenshot+2022-02-07+at+17.45.32.png</image:loc>
      <image:title>media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1644256058219-HDQ9SXC05XX1OKWECMCO/Screenshot+2022-02-07+at+17.47.27.png</image:loc>
      <image:title>media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/b504faa4-e109-4f9d-97b5-1c2b93cba0fd/Screenshot+2023-10-21+at+11.52.30.png</image:loc>
      <image:title>media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/b276e607-9e9e-4e2c-99ab-6c06dbaa884d/Screenshot+2023-10-13+at+11.37.06.png</image:loc>
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    <image:image>
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      <image:title>media - the grantenatal workshop on GetSetUp.io</image:title>
      <image:caption>Click on the picture to see Sarah’s talk to the US-based education platform www.getsetup.io</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1625824748916-S6PG9J0CQWNMH9X4ZPPX/Screen+Shot+2021-07-09+at+10.55.28.png</image:loc>
      <image:title>media - Mother and Baby website</image:title>
      <image:caption>July 2021: “Why does my baby wake up crying?” Lou and Sarah featured in Mother&amp;Baby’s online advice section answering parents common questions about babies and sleep.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1630136579067-QH0Y64L1Z2D1H0B5YBEP/Screenshot+2021-08-28+at+08.40.47.png</image:loc>
      <image:title>media - Mother and Baby website</image:title>
      <image:caption>August 2021: “What is a doula and how much does it cost? Lou and Sarah back to answer more questions for Mother&amp;Baby’s - this time all about doulas and how to find the best one to suit your family</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1589894134112-0KCJPEAYA9ZP90FBYCTX/Screen+Shot+2020-05-19+at+14.13.20.png</image:loc>
      <image:title>media - featured on ITV’s This Morning</image:title>
      <image:caption>Watch Lou Toosey in action on ITV’s This Morning programme</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/1589895135052-0KO5JAFDIO9YFAS5IZGO/Screen+Shot+2020-05-19+at+14.31.51.png</image:loc>
      <image:title>media - listen</image:title>
      <image:caption>Listen to our radio podcast on sleep in the Mother’s Hour programme</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thebabyexperience.co.uk/faqs-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.thebabyexperience.co.uk/faqs-doula</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-02</lastmod>
  </url>
  <url>
    <loc>https://www.thebabyexperience.co.uk/back-to-work-details</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-16</lastmod>
  </url>
  <url>
    <loc>https://www.thebabyexperience.co.uk/gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
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      <image:title>Gallery 1</image:title>
      <image:caption>Scenic view of a mountain range with a lake in the foreground, surrounded by green hills and fields under a cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847722352-KE0T070VO49ST8R3HN0Y/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Gallery 1</image:title>
      <image:caption>A modern house situated on a grassy hillside with snow-capped mountains in the background under a cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847720867-RDAE893FXFXK3PHOQ7JQ/Aro+Ha_0380.jpg</image:loc>
      <image:title>Gallery 1</image:title>
      <image:caption>Modern wooden house surrounded by tall grass and hills, with mountains in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847721315-N2H1U9IQOPV7U46ZTICY/Aro+Ha_0393.jpg</image:loc>
      <image:title>Gallery 1</image:title>
      <image:caption>A wooden building in a green, hilly landscape with mountains in the background and blurred greenery in the foreground.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847721684-YTD6Q5S75A0ZA9UW5PMN/Aro+Ha_0010.jpg</image:loc>
      <image:title>Gallery 1</image:title>
      <image:caption>Modern wooden house with stone steps in a mountainous landscape during sunset, with grassy hills in the background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847722018-8TCT6PT455LE207HT5NA/Aro+Ha_0428.jpg</image:loc>
      <image:title>Gallery 1</image:title>
      <image:caption>Modern wooden house with large glass window, surrounded by yellow flowers and mountains in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebabyexperience.co.uk/get-me-started</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/9336cd01-9fbc-4fa6-aedf-fb230f15a1ec/IMG-20190615-WA0028.jpg</image:loc>
      <image:title>Get me started - "Now we’ve brought the baby home, what do we do?”</image:title>
      <image:caption>This is especially for new parents who would like a one-to-one session with a postnatal doula to boost their confidence in the crazy first week after the birth. No need to book us in advance for this three hour session at your home. No obligation or long term contract. We’ll show you step-by-step how to care for your baby and answer all those questions…. Why is the baby doing that? What does that noise mean? Is this normal? What should we expect? How do we cope? …so that you feel tons more confident and ready for the future!</image:caption>
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  <url>
    <loc>https://www.thebabyexperience.co.uk/classic-doula</loc>
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    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5cf852c791cf3c5713035e/5d7d3e63-3454-4448-950b-8215b70d77a9/JESS+%26+JAGO.jpg</image:loc>
      <image:title>Classic Doula - The Doula Package: Classic</image:title>
      <image:caption>Three antenatal sessions &amp; unlimited support via what’s app and phone - to get to know you and support you during pregnancy, answering all your questions, discussing your birth and postnatal preferences, what labour might be like and offer you practical skills - basically anything on your mind! These sessions are normally in person but may be by video call/Zoom. Sessions are normally 2 hours but we aren’t watching the clock. Note there may be more visits depending on how soon you book during your pregnancy journey. Our priority is that you, the mother, feel supported. Includes loan of equipment such as tens machines, books, birth &amp; peanut balls, aromatherapy, valley cushions, books etc.  Birth doula attendance for labour and birth and on call for four weeks from week 38 to week 42 of the pregnancy and will have back up in case of emergency. When the mother is in labour, she has the doula’s support from as soon as she wishes (at home, on the journey to hospital (if not planning a homebirth) and in hospital (whether on the birth centre or labour suite), until after her baby is born, and the first few hours of parenthood. Two postnatal visits and unlimited whats app support for first 4 weeks with your new baby. However you need, to give you confidence and share my best tips with feeding, infant sleep, and caring for your baby, and to give you emotional and practical support to care for yourself. Sessions are normally 2 hours.</image:caption>
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  </url>
  <url>
    <loc>https://www.thebabyexperience.co.uk/classic-doula-plus</loc>
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    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
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      <image:title>Classic Doula Plus - Guaranteed postnatal hours as well as your doula support.</image:title>
      <image:caption>Three antenatal sessions &amp; unlimited support via what’s app and phone - to get to know you and support you during pregnancy, answering all your questions - basically anything on your mind! Sessions are normally 2 hours but we aren’t watching the clock. Note there may be more visits depending on how soon you book during your pregnancy journey. Our priority is that you, the mother, feel supported. Includes loan of equipment such as tens machines, books, birth &amp; peanut balls, aromatherapy, valley cushions, books etc.  Birth doula attendance for labour and birth and on call for four weeks from week 38 to week 42 of the pregnancy and will have back up in case of emergency. When the mother is in labour, she has the doula’s support from as soon as she wishes at home, on the journey to hospital (if not planning a homebirth) and in hospitall, until after her baby is born, and the first few hours of parenthood. Two postnatal visits and unlimited whats app support for first 4 weeks with your new baby. PLUS 10 postnatal doula hours at discounted rate Additional postnatal hours may be pre-booked at our usual rate.</image:caption>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>Doula to the Door - Born in the pandemic…</image:title>
      <image:caption>During the Covid-19 lockdown period, maternity units placed restrictions on birth companions, so we devised ways of supporting women who have booked hospital births within these restrictions. Then we realised that this flexibility might be perfect for some clients even when there is no pandemic going on! Four antenatal sessions including a full birth partner coaching session if requested. Our priority with these sessions is to empower you with all the tools, mental, physical and emotional, to have the birth experience you want. These sessions may be by video call/Zoom or in person if you are in the London area. Your doula will be on call for 3 weeks, from 10 days before your due date. In-person labour support from when the mother goes into labour, up to when she goes into hospital. If your plans change e.g. towards induction of labour at hospital or a planned caesarean, this part of the fee (£350) is refundable. If it is decided that the doula should accompany you into hospital an additional flat fee of £625 will be applied after the birth. Two postnatal visits (where Covid-19 restrictions allow) to build your confidence with feeding, sleeping, bathing and caring for your baby. Email and phone support from time of booking to four weeks after the birth - also when mum is in labour, subject to availability. Sessions are normally 2+ hours.</image:caption>
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      <image:title>Postnatal Doula - Postnatal Doula</image:title>
      <image:caption>Before the birth we visit you to get an idea of what you want for your post-birth recovery. We will work with you on your personal recovery plan. After your baby is born and after you have come home from hospital, if that’s where the baby was born, we visit for a pre-agreed number of hours per week, three or more hours per visit. The number of hours and days we work is very flexible: we only ask that you tell us a week in advance when you think we’ll be needed. Sarah and Lou are both qualified Breastfeeding Counsellors ( DIP HE) and can support you however you choose to feed your baby in the early days. Lou is also a baby massage instructor and we both bring many other baby care skills to our postnatal doula work. Typical tasks are: cooking lunch; doing laundry; tidying up; holding baby when mother is resting; changing sheets; shopping and errands, listening to the parent’s concerns - anything which will help the new parent feel cared for, comfortable and free to bond with baby; supporting feeding choices.</image:caption>
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